FORTE
THE YOGA INSTITUTE
Developed and crafted a new brand language opening up to a young consumer market for India’s oldest and largest yoga centre–The Yoga Institute inaugurated by the President of India.
The existing identity lacked an essential classical feel. The monogram could be simplified further for scale and play. In its current form its usage on digital platforms was weak. It was important to develop a new color palette thats more relevant and unique to the concept of Yoga and spiritual development.
TERRABRU
